Spread a little Christmas spirit

Here’s a cost effective tip for you to retain customers and also spread a little Christmas cheer at the same time, send a hand written Christmas card to EVERY single one of your customers! It really is that simple, just think how pleasant it is when you receive an unexpected card in the post wishing you happiness over the holidays… well that’s what feeling you should be giving each of your customers this holiday.

For the cost of a few stamps and a box of Christmas cards you can:

• Retain customers
• Improve customer relations
• Bring in new business from word of mouth
• Increase frequency of purchase through customer loyalty
• Spread a little Christmas spirit

But remember, this is about customer retention, not selling (they will naturally come back to you to buy more products/services anyway) so don’t include leaflets or any sales communications with your cards as your customers will only think there is an ulterior motive behind the original nice gesture.

If you’d prefer you could also send out an email or e-card to your customers but this is slightly less effective (you know the reason you are sending an e-card instead of a real one is because it’s quicker/easier and so do they). However it is still more effective than no card at all, if you do choose to send emails out make sure you personalise each one as it’s much more meaningful and shows you have made an effort especially for them.

In addition to this, sending out Christmas cards to your employees can also improve their productivity, the key is to hand write every card to make them feel they are truly valued, going one step further and praising them on an individual task they have acheived recently will shoot their self-esteem and productivity through the roof this Christmas.

I’m off to finish writing mine as soon as this is post is up, Merry Christmas everyone!!